2024 Strategic Priorities for Destination Organizations
Destinations International has identified seven strategic priorities for destination organizations in 2024.
These priorities represent major industry and global matters facing our members and guide our programming for industry events, inform our research initiatives, and frame our industry partnerships and product development.
These topics apply to destination organizations of all sizes and locations worldwide and aim to lead strategically while leaving room to adapt to current events as they arise. We invite you to review this list and consider how you may share insights with your peers—whether presenting at an industry event, publishing on our blog and digital channels, or working with us on a special project.
Community Alignment & Engagement
Resilience, Stability & Growth
Success Measurements
Technology & Digital Marketing
Destination Stewardship
Social Inclusion
Workforce Development
Community Alignment & Engagement
Destination organizations act as the community brand manager to promote the community as a place to live, work and visit. Destinations align government, community, and industry priorities to increase their competitiveness.
Resilience, Stability & Growth
Destination organizations build resilience to withstand the changes in the economy, global disruptions and evolution in technology and emerge stronger and more productive.
Success Measurements
Destination organizations share clear and powerful data to help their community understand how they contribute to the well-being of the destination and the achievement of community goals.
Technology and Digital Marketing
Destination organizations harness the next generation of technological advancements to be the best for their communities.
Destination Stewardship
Destination organizations elevate resident quality of place by managing a sustainable visitor industry, promoting equitable economic opportunities, and helping to preserve the history, cultures and environment.
Social Inclusion
Destination organizations cultivate a unified community where everyone feels they are welcomed and belong. Their branding represents every aspect of their communities.
Workforce Development
Destination organizations work with their community to help foster, sustain, and retain a viable workforce that can support the current and future needs of the community.