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Puerto Rico

2024 Advocacy Summit

October 22-24, 2024 | Río Grande, Puerto Rico

The Advocate as a Catalyst: This Could Be You

Join us at the 2024 Advocacy Summit and transform your passion for the work of destination organizations into powerful advocacy that makes an impact. 

Register Now

Why Attend?

 

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Learn From the Best

The summit will provide opportunities for attendees to develop skills, identify tools and gain knowledge that they can use to achieve big things for their destinations.

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Network with Peers

Connect with other professionals who are as passionate about the work of destination organizations and build relationships that could shape the future of your career.

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Attend Hands-On Workshops

Join us for workshops that provide practical tools and unique insights to make your advocacy efforts more persuasive and impactful.

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This Could Be You

Leave not only inspired but also equipped to be a powerful advocate for your organization. Whether you’re new to advocacy or a seasoned professional, this summit is where you become the advocate you aspire to be - a catalyst whose efforts can spark significant change and progress.

 

Empower your voice, motivate others, and be the advocate who makes a difference. This could be you - a catalyst for your destination organization’s success. 

Immersive Workshops

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Roots Reclaimed: Integrating Taíno Heritage into Destination Puerto Rico

Embark on a captivating journey into the rich Taíno heritage of Puerto Rico. This session is dedicated to uncovering the profound impact of the Taíno culture, from its historical roots to its lively presence in modern Puerto Rican life. Workshop attendees will visit ‘El Ancón’ Río Grande de Loíza, Cave María de La Cruz, and the Samuel Lind's Art Studio where the Boricua traditions are presented in paintings and sculptures. Join us to explore how tourism can serve as a powerful tool for cultural preservation and appreciation, whether ensuring that the legacy of the Taíno people continues to inspire both residents and visitors in Puerto Rico or in your history in your destination.

Cost: $295

Capacity: 25 Attendees


Green Canopy: Sustainable Practices in El Yunque

Explore the intersection of co-management and conservation in the unique backdrop of El Yunque National Forest. Participants will learn about the specific challenges faced by El Yunque, including managing visitor impact and recovering from natural disasters like Hurricanes Irma and Maria. The panel discussion will highlight successful co-management between nonprofit organizations and conservation efforts. This panel aims to equip participants with knowledge and strategies to apply sustainable tourism principles in their own regions, fostering global environmental stewardship

Cost: $295

Capacity: 25 Attendees

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Riding Through Heritage: Developing Eco-Cultural Tourism Attractions at Carabalí Rainforest Adventure Park

Immerse yourself in the lush beauty of Puerto Rico's landscapes while learning how to develop sustainable tourism attractions that honor cultural and environmental preservation. This unique workshop, hosted at the Carabalí Rainforest Adventure Park, offers participants a firsthand experience of integrating eco-friendly practices with cultural and historical awareness in tourism development.  Join us to discover how your next tourism project can contribute positively to environmental conservation and cultural preservation.

Cost: $295

Capacity: 20 Attendees

 

Workshop registration can be added on during the registration process.

Register Now

Member Rate  
US$995

Non-Member Rate  
US$1495

Register Now

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Approved for up to 12 CDME CE credits

The 2024 Advocacy Summit is approved for up to 12 CDME continuing education (CE) credits. Learn about CDME recertification.

Schedule at a Glance

Tuesday, October 22

WORKSHOP: Roots Reclaimed: Integrating Taíno Heritage into Destination Puerto Rico 

9:00 AM - 12:00 PM

 Embark on a captivating journey into the rich Taíno heritage of Puerto Rico in our enlightening three-hour workshop, "Roots Reclaimed." This session is dedicated to uncovering the profound impact of the Taíno culture, from its historical roots to its lively presence in modern Puerto Rican life. Workshop attendees will visit to ‘El Ancón’ Río Grande de Loíza (Where the river meets the sea), learning about the indigenous peoples cultural and gastronomic practices at the estuary. Next, participants will visit to Cave María de La Cruz and learn about the close relationships the first peoples had with the caves. Indigenous music, corporal paints and ceramic traditions. Finally, participants will visit the Samuel Lind's Art Studio where the Boricua traditions are presented in paintings and sculptures.

Along the way participants will gain valuable insights into how Discover Puerto Rico actively promotes and integrates Taíno history, arts, and culture into tourism promotion and destination branding. This approach enriches the visitor experience and respects and preserves a crucial element of Puerto Rican identity. Through expert-led discussions and interactive learning, discover strategies that showcase the authentic and sustainable incorporation of indigenous heritage into Puerto Rico's tourism narrative.

Join us to explore how tourism can serve as a powerful tool for cultural preservation and appreciation, whether ensuring that the legacy of the Taíno people continues to inspire both residents and visitors in Puerto Rico or in your history in your destination.

*Additional registration is required.

WORKSHOP: Green Canopy: Sustainable Practices in El Yunque

9:00 AM - 12:00 PM

Explore the intersection of co-management and conservation in the unique backdrop of El Yunque National Forest, the only tropical rainforest in the U.S. National Forest System. This session delves into the forest’s initiatives crucial for preserving its rich biodiversity and supporting local communities. Participants will learn about the specific challenges faced by El Yunque, including managing visitor impact and recovering from natural disasters like Hurricanes Irma and Maria. The panel discussion will highlight successful co-management between nonprofit organizations and conservation efforts, such as the creation of the Community Interface Resource Management Area (CIRMA).Through interactive discussions and expert-led sessions, attendees will gain insights into how El Yunque manages its ecological resources to balance conservation goals and promote sustainable economic development for local communities. This panel aims to equip participants with knowledge and strategies to apply sustainable tourism principles in their own regions, fostering global environmental stewardship. 

Following the panel discussion, participants will have the opportunity to visit the recreational areas of El Yunque National Forest on a sightseeing tour, experiencing firsthand the conservation efforts and natural beauty discussed during the session.

*Additional registration is required.

WORKSHOP: Riding Through Heritage: Developing Eco-Cultural Tourism Attractions at Carabalí Rainforest Adventure Park 

9:00 AM - 12:00 PM

Immerse yourself in the lush beauty of Puerto Rico's landscapes while learning how to develop sustainable tourism attractions that honor cultural and environmental preservation. This unique workshop, hosted at the Carabalí Rainforest Adventure Park, offers participants a firsthand experience of integrating eco-friendly practices with cultural and historical awareness in tourism development.

The session will kick off with a comprehensive introduction to the principles of eco-cultural tourism, focusing on the importance of maintaining ecological integrity and celebrating cultural heritage through tourism. Experts will discuss methods for creating attractions that both educate and engage tourists without compromising the natural or cultural environment. Following the discussion, participants will embark on a two-hour horseback ride alongside the serene Mameyes River, a prime example of eco-tourism done right. This immersive experience includes a half-hour break for swimming and refreshments, allowing participants to personally connect with the environment they're learning to protect and promote.

Before setting off, attendees will receive a brief horseback riding lesson covering all necessary safety rules and regulations. The Park’s experienced staff will carefully select horses for participants based on weight, height, and riding experience to ensure a safe and enjoyable journey for all.

This workshop is perfect for tourism professionals, environmentalists, cultural preservationists, and anyone interested in how tourism can be leveraged as a force for good in community and environmental development. Join us to discover how your next tourism project can contribute positively to environmental conservation and cultural preservation.

*Additional registration is required.

Opening & Welcome Session

3:30 PM - 3:45 PM

The Unique Destination of Puerto Rico

3:45 PM - 4:15 PM

Being Embraced As Catalysts of Vitality: How Do We Get There?

4:15 PM - 4:45 PM

Focus Points by Josiah Brown

4:45 PM - 5:00 PM

Welcome Reception

5:30 PM - 7:00 PM

Wednesday, October 23

Health & Wellness Activity

6:30 AM - 7:30 AM

Registration

7:30 AM - 5:00 PM

Breakfast

8:00 AM - 9:00 AM

Focus Points by Josiah Brown

9:00 AM - 9:15 AM

The 2024 Worldwide Election: What's Changed? What's Next?

9:15 AM - 9:45 AM

Ideas from Destination Organization Advocacy & Communications Staff

9:45 AM - 10:30 AM

Networking Break

10:30 AM - 10:45 AM

Being a Catalyst: How We Drive Quality of Life, Attract & Retain Talent and Grow the Whole Economy

10:45 AM - 11:30 AM

Working with The Economic Development Teams - A Destination Organization Case Study

11:30 AM - 12:00 PM

Networking Lunch

12:00 PM - 1:30 PM

Quick Advocacy Ideas from the DMOU Podcast w/ Bill Giest

1:30 PM - 1:50 PM

2024 Release of Canadian & United States Resident Sentiment Study

1:50 PM - 2:35 PM

2024 Lexicon Release and New User Field Guide

2:35 PM - 3:15 PM

Networking Break

3:15 PM - 3:30 PM

Being A Catalyst: How We Support Public Services and Cultivate Culture & Community

3:30 PM - 4:15 PM

Show the Value of Tourism to Your Local Community Destination Organization Case Study

4:15 PM - 4:45 PM

The Destination Effect Campaign: Updates & How To Join the Effort

4:45 PM - 5:15 PM

Focus Points by Josiah Brown

5:15 PM - 5:30 PM

Thursday, October 24

Networking Breakfast

8:00 AM - 9:00 AM

Marketplace of Ideas

9:00 AM - 11:55 AM

Networking Lunch

12:00 PM - 1:15 PM

Current Trends In Funding

1:15 PM - 1:40 PM

Use of Visitor Based Assessments - The DI-VBA Toolkit

1:40 PM - 2:00 PM

Use of Tourism Improvement District Funding - A Destination Organization Case Study

2:00 PM - 2:25 PM

Current Issues in Short Term Rentals

2:25 PM - 2:45 PM

Networking Break

2:45 PM - 3:00 PM

Quick Advocacy Ideas from the Future of Tourism Podcast w/ David Peacock

3:00 PM - 3:20 PM

Updates on the Community Indicator Project

3:20 PM - 3:50 PM

How Do We Get There? Ideas from The DI Advocacy Plan Field Guide & Templates

3:50 PM - 4:45 PM

Focus Points by Josiah Brown

4:45 PM - 5:00 PM

Closing Reception

5:00 PM - 6:30 PM

Destination & Travel

Wyndham Grand Rio Mar: starting at US$199/night + taxes and fees

Cutoff Date: Friday, September 27, 2024 or when rooms sell out. Hotel booking links will be provided in your event registration confirmation email.

18.389466297054, -65.755959676031

Attendees by Budget Size

Attendees come from destinations of all shapes and sizes. The summit offers unparalleled opportunity to network with peers facing the same challenges that you are.

  • 35%
    Greater than $10 Million
  • 45.6%
    $2 Million - $10 Million
  • 19.4%
    Less than $2 Million

Attendees by Job Level

The summit is geared towards destination leaders who are responsible for marketing, community engagement and destination development. Take a look at the breakdown of attendees by job level.

  • 49%
    Executive
  • 20%
    Vice President
  • 24%
    Director
  • 7%
    Entry Level/Manager