Wright for Wisconsin at XXV

One of the reasons why we wanted to start a podcast was to tell the tale of advocacy of our sector across major moments, both present and past. With our guest today we get to actually talk about advocacy an entire millennium ago and how it shaped a destination’s future. You might know him as Chief Instigator for DMOPROZ and fellow podcast host of DMOU, but today, Bill Geist has joined us to go back to the late 80s and early nineties about the WRIGHT for Wisconsin and the 25th anniversary of the opening of the Monona terrace convention center in Madison Wisconsin. Even though we do have the benefit of hindsight, I believe many of the discussions and activations are of yesterday, the advocacy work is still relevant today.


Andreas Weissenborn headshot
Andreas Weissenborn
Vice President, Research & Advocacy
Destinations International
Bill Geist headshot
Bill Geist
Chief Instigator

The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by the team at Relic. 


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