Website Impact Calculator (WIC)
The gold standard tool for connecting DMO website traffic to influenced visits and economic impact.
The Event Impact Calculator measures the economic value of an event.
Reserve Your Spot Now for Q1 Delivery
Don’t wait— Website Impact Calculator delivery will begin in Q1 2025 for destinations that sign up before December 31, 2024.
About the Calculator
The Website Impact Calculator attributes website traffic to physical visits and takes impact a step further by analyzing the economic impact of those conversions. Built on decades of expertise and leading global economic analysis, this tool measures the economic value of owned destination marketing.
Key Benefits for Destination Organizations
1.
Quantify the economic impact of your website
2.
Optimize website content by performance
3.
Discover opportunity markets for growth
4.
Strategize with content type and tactic ROI insights
5.
Integrate seamlessly with the Media Impact and Event Impact Calculators
Measured Insights for Your Team
Observed visits
Influenced visits
Average lead time
Economic impact
Local tax impacts
The Website Impact Calculator empowers DMOs to effectively analyze and communicate their owned marketing impact, transforming data into actionable insights that drive advocacy and funding for destination marketing initiatives.
Pricing
Organization Budget
|
Annual License Fee
|
|---|---|
| Less than US$1M | $10,000 |
| US$1M - US$2.99M | $12,000 |
| US$3M - US$5.99M | $14,000 |
| US$6M - US$9.99M | $16,000 |
| US$10M - US$14.99M | $18,000 |
| US$15M - US$19.99M | $20,000 |
| Above US$20M | $22,000 |
Reserve Your Spot
Don’t wait— Website Impact Calculator delivery will begin in Q1 2025 for destinations that sign up before December 31, 2024.
Complete the form below to get started and contact Andreas Weissenborn or Chuck Davison with any questions.
