Sustainability at the World Stage

As part of Destinations International’s eight core issues and opportunities for 2022 for our sector, I’m pleased for today’s guest to talk about both sustainability and values of the business events community to help bring to the world stage. Matthias Schultze and the German Convention Bureau have been leading with sustainable development goals for both his organization and for Deutschland for an extended period of time. The GCB has illustrated what the long view of sustainability means for a CVB and I’m excited for today’s discussion on how they got started and can thrive.


Andreas Weissenborn headshot
Andreas Weissenborn
Vice President, Research & Advocacy
Destinations International
Jack Johnson headshot
Matthias Schultze
Managing Director
German Convention Bureau

The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by the team at Relic. 


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