Stewardship Strategic Planning Tool (Wayfinder)
Helping Destinations Build Vibrant and Flourishing Communities
The Wayfinder is an industry-led destination management tool enabling destination organizations to measure, monitor and improve destination stewardship capability and outcomes. Based on global best practices, the tool’s framework provides a clear path and actionable insights for you to develop strategic plans that benefit residents and visitors alike.
Build Confidence in Strategic Planning
See the Full Picture
Gain a comprehensive view across all of your strategic efforts and track progress in real time.
Receive Actionable Insights
Identify the areas that matter most to you, view action items and access a repository of resources.
Generate Dynamic Reports
Communicate progress and strategic direction to stakeholders, boards and funders.
Schedule a Demo
See how the Wayfinder can work for your destination’s goals. Fill out the form to schedule your demo.
Self-Assess Against External Standards
Self-assess against each of the modules within the Wayfinder framework to calculate your Destination Stewardship Indicator (DSI). Once your assessment is complete, gain a visual representation and comprehensive view of your stewardship capability. See your DSI progress in real time as you track updates within the tool.
The Wayfinder Framework
The Wayfinder framework is made up of nine key modules designed to enhance your destination’s strategic outcomes—including five success enablers and four guiding principles.
Success Enablers:
- Management Structure & Framework
- Stakeholder Engagement
- Resiliency, Risk & Crisis Management
- Brand, Marketing & Communications
- Destination Development
Stewardship Outcomes:
- Economic Prosperity
- Environmental Preservation & Ecological Balance
- Social Well-Being
- Identification & Preservation of Culture & Heritage
How is the Wayfinder Transforming Destination Management?
- Based on Global Best Practices: The Wayfinder framework is based on the Global Sustainable Tourism Council (GSTC) Destination Criteria and aligned with the United Nations Sustainable Development Goals.
- A Tried and Tested Platform: The Wayfinder platform unlocks the potential for destination transformation through data, demonstrating progress in stewardship outcomes.
- Built By Industry, For Industry: The framework was created and workshopped by the Global Stewardship Innovation Lab—a group of thought leaders, researchers and stewardship practitioners across destination marketing, management and the wider tourism sector.
- A Consultative Approach: The Wayfinder is more than just a tool—it's a partnership. Ongoing support and customer enablement services ensure that your team has the knowledge and tools needed for success.
- Inclusive for All: No matter where you are on your stewardship journey, the Wayfinder provides a path for destination organizations to enhance their strategic outcomes.
- State-Wide Support: Explore tailored solutions for country-wide or state-wide stewardship initiatives with the Wayfinder Enterprise plan.
Why Partner with the Wayfinder?
“A focus on economic growth only whether it be through visitor volume or ‘heads on beds’ is changing to now consider the impact of that growth on the community, the environment and the culture of a place. A true destination stewardship approach encompasses your entire community, including residents, tourism businesses and a wide range of stakeholders. We’re thrilled to partner with the Wayfinder. Its tools and resources are helping us identify areas of opportunity and growth.”
Sarah O’Donnell, Marketing and Communications Director of Destination Queenstown
Schedule a Demo
See how the Wayfinder can work for your destination’s goals. Fill out the form to schedule your demo.