Standard Performance Reporting Handbook
Lay the groundwork for your organization's performance reporting with this handbook on basic standards across a variety of measures.
The handbook provides destination organizations with a systematic, business-minded approach to internal performance assessments, necessary to guide the decision-making process for resource management, sales and marketing campaign development, as well as staff training and development.
Performance reporting also gives destination organizations benchmarks and a platform by which they can clearly articulate their contribution to their stakeholders and the local community. The handbook includes definitions and metrics for digital marketing and ROI formulas.