Students at the 2017 Annual Convention tackle the age old challenge of proving CVB and destination organization performance beyond the traditional metric of "Heads in Beds".
Destination's PRIDE is a multidimensional evaluation of a destination organization's performance. Designed to capture how the organization drives improvements in different areas of the community: Product, Revenue, Impact, Development, and Employment.
Download the presentation. (PDF)
Hackathon participants: Alana Bevan, Daniel Dozier, Enrique Grijalva, Mary Pat Hanlin, Ralph Schofield, and Michael Stewart