DMO Marketing Activities Study

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Understand how destination organizations in the U.S. allocated and deployed their marketing budgets in 2012.

The DMO Marketing Activities Study summarizes on marketing practices of U.S. destination organizations. This report focuses on marketing strategies and initiatives, providing destination organizations with a unique and invaluable informational resource to guide their marketing budgeting and planning.

Download the full report. (PDF)

About the Study

The report aggregates data from 240 U.S. destination organizations on the following key areas and themes: budgets; traditional and digital marketing mediums and initiatives; international marketing efforts; current and future website applications and integration; and, mobile websites and destination apps. The data is broken out by six organization budget categories including a "Less than US$ 500,000.00" range.