Convention Sales and Marketing Activities Study

Learn about the evolving strategies and efforts of sales teams from destination organizations and convention centers in sales, marketing and services. 

The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides destinations with a unique and invaluable informational resource to guide their meetings and convention sales, marketing and services programs, budgeting and planning. 

The report covers the following key meetings and conventions topics and themes:

  • Sales and marketing programs, including online and digital activities
  • Attendance marketing support and onsite convention services offered
  • Revenues and expenses
  • Incentive fund trends and allocation policies
  • Performance reporting
  • Challenges and opportunities facing the convention sales and marketing functions

Download the report. (PDF)

About the Study

In September 2013, an online survey was sent to 529 US and Canadian CVBs and 97 US and Canadian convention centers. A total of 180 organizations responded -- 136 CVBs with a meetings and convention sales function, 30 convention centers and 14 combined CVB/convention centers.