Advocacy in the Face of Ideology
Creating the Ideological Case for Destination Promotion
While destination organizations consistently prove the social and economic benefits of tourism, the battle for funding continues unabated. While politicians are beginning to understand the economic impact of tourism in communities, it’s the need for a destination organization that they continue to struggle with.
We need to support our message of ROI in terms of dollars and cents with an ideological appeal to convince political leaders that without a destination organization, these returns will slowly vanish.
For our industry, our message must be loud and clear: Communities who do not invest in destination promotion will be left behind, losing ground economically and in the quality of life for their citizens.
Learn more about combatting ideology and activating constituents to support destination promotion with this policy brief underwritten in part by the Destinations International Foundation.