Leadership Expert Sara Ross to Open Destination Showcase 2020

Education meets exhibition in Destinations International, PCMA enhanced event


Nov. 12, 2019

WASHINGTON, D.C. (Nov. 12, 2019) — Destinations International and PCMA today unveiled the start of what’s to come in future Destination Showcases, aiming to make the event the most valuable business events industry educational and networking experience in Washington, D.C.

Sara Ross, co-founder of BrainAMPED, will deliver the keynote presentation for the Feb. 5 event at the Walter E. Washington Convention Center. Ross mixes “street science” with research to understand what makes high-performing leaders successful and was a highly rated speaker from 2019 PCMA EduCon.

“Destination Showcase is Washington, D.C.’s only one-day event for convention and visitors bureaus (CVBs) and event organizers to come together for a full day of education and future meeting planning,” said Don Welsh, president and CEO of Destinations International. “It is also an opportunity for communicating the extensive services CVBs provide to event organizers throughout the entire meeting planning process.”

Destination Showcase, now in its 32nd year, is a signature event for Washington, D.C.-based Destinations International. In July 2019, the organization entered a joint venture with PCMA for the evolution of Destination Showcase to better connect business event organizers and CVBs to leverage the capabilities of cities to deliver successful meetings and events.

“Collaboratively with Destinations International we have made the first step in designing a program that will help business events strategists deliver transformational experiences for their organizations, participants and host communities,” said Sherrif Karamat, CAE, PCMA president and CEO. “PCMA and Destinations International are business events leaders and together we are going to elevate the Destination Showcase experience in 2020.”

Education programming will focus on the business of events; audience acquisition and engagement; and leadership and inclusivity. Speakers include author and leadership consultant Selena Rezvani; event-design educator Brian Avery and motivator and ex-professional magician Tim David.

Registration and exhibit sales information:

Event organizer registration: Complimentary registration for qualified event organizers includes the keynote address and tradeshow only. Event organizers may register at www.eiseverywhere.com/ereg/newreg.php?eventid=486409.

Exhibitor registration: CVBs are invited to participate in the event through one of the several exhibit or sponsorship packages at destinationsinternational.org/showcase.


For all media inquiries, additional comment and request for interviews, please contact:

Destinations International

Caitlyn Blizzard

[email protected]
Tel: 1.202.835.4202


Andra Miclaus at davies tanner

[email protected]
Tel: +44 (0)1892 619100

About Destinations International

Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 5,000 professional members and partners from nearly 600 destinations in 13 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its global audience of 7,000 professionals and students.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Switzerland and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.