Destinations International Opens Registration for New “Tourism for All” Certificate Program
Six-month, virtual cohort equips destination leaders to drive welcoming and community-centered tourism
POTOMAC FALLS, Va., U.S. (Feb. 3, 2026) – Destinations International (DI) today announced the opening of registration for Tourism for All, a virtual, self-paced certificate program designed to help destination organizations lead community-driven, welcoming tourism that benefits both visitors and residents.
Based on a proven framework grounded in four pillars of best practice – workplaces, visitor experience, community partnerships and marketing and promotion – Tourism for All equips destination leaders to align local businesses around shared values supporting visitor readiness, long-term community well-being and the competitive advantage of welcome.
“Tourism for All helps destinations move from intention to action,” said Don Welsh, president & CEO of Destinations International. “It equips leaders and businesses to create places where everyone belongs and feels welcome.”
About the Program
Tourism for All offers a six-month virtual cohort experience where participants engage in expert-led online modules and practical exercises aligned to the program’s four pillars. The program begins with an onboarding and train-the-trainer phase, during which destination leaders complete core training modules, engage with industry impact experts, develop local action plans and prepare to facilitate Tourism for All within their communities.
Upon completion, participants are prepared to implement Tourism for All locally, introducing it as a broader community strategy and offering it as an enablement resource that supports sustainable growth and shared success. Participants retain ongoing access to all program materials, a peer network and the ability to work with impact experts including HospitableMe, TripAdvisor, Tourism Cares, The Culturist Group and Wheel the World to support long-term success.
Tourism for All positions destination organizations as trusted community leaders and conveners, providing the skills and frameworks needed to bring together stakeholders, build trust and embed welcoming practices across their destinations.
Details & Pricing
Cohort 1: March 3 – August 31, 2026
Pricing: DI Members: US $795; Non-Members: US $995
Tourism for All empowers destination organizations to position themselves as trusted conveners and community leaders, driving alignment around shared values and creating destinations where everyone belongs.
More information on the summit and a link to register is available online.
Tim Smith is a strategic communications leader with over 20 years of experience across government, industry, agency, and association sectors. He has held senior roles at Delaware North, APCO Worldwide, and Edelman, and served abroad as a U.S. diplomat promoting trade and investment. As Vice President of Communications, he leads strategy to elevate brand, support the association’s mission, and engage global stakeholders. Tim is active in civic and professional organizations and has served on multiple boards. He lives outside Buffalo, New York, with his wife and has three grown children.