Tourism for All
A six-month virtual certificate program empowering destinations to create welcoming experiences for visitors and residents alike.
Tourism for All is a virtual, self-paced certificate program and proven framework from Destinations International (DI) that helps destination organizations build community-driven, welcoming tourism. Grounded in four pillars of best practice, Tourism for All equips destination leaders to align local businesses around shared values that support visitor readiness, long-term community well-being and the competitive advantage of welcome.
Cohort 1 dates: March 3 - August 31, 2026. Registration is now open!
Cohort 2 dates: June 5 - November 30, 2026. Registration will open May 5, 2026.
Sign up below to receive updates, resources and early registration details for the Tourism for All certificate program.
About the Program
Tourism for All offers a virtual cohort experience where participants can engage in expert-led online modules and exercises aligned to four pillars: workplaces, visitor experience, community partnerships and marketing and promotion. Learners receive pillar-specific tools, resources and guidance from Tourism for All impact experts, and are expected to develop action plans and community implementation strategies tailored to their destination.
Upon completion, participants will be ready to implement Tourism for All locally. They can introduce the program as a broader community strategy and offer it as an enablement resource that supports sustainable growth and shared success.
Tourism for All positions destination organizations as community leaders and conveners, providing the skills and frameworks needed to bring businesses together, build trust and embed welcoming practices in their destinations.
“Tourism for All helps destinations move from intention to action — equipping leaders and businesses to create places where everyone feels welcome.”
Six-month framework. Four pillars.
One shared goal: welcoming experiences for all.
Pricing
Members
US $795
Non-members
US $995
The Four Pillars of Tourism for All
A proven framework for building community-driven tourism.
Workplaces
Ensure business environments are safe, supportive and welcoming for employees and colleagues.
Visitor Experience
Design destinations that are safe, accessible and welcoming for all visitors and community members.
Community Partnerships
Build meaningful collaborations that strengthen local well-being and economic vitality.
Marketing & Promotion
Develop strategies that authentically represent your community and attract people of all backgrounds and abilities.
Program Structure & Timeline
Months 1–6: Onboarding & Train the Trainer
Destination leaders complete core training modules, develop local action plans, and prepare to facilitate the program within their communities. Destinations leaders must submit and receive approval on action plan and community implementation plan to receive a Tourism for All certificate.
Beyond Month 6: Local Program Facilitation
Upon receiving their Tourism for All certificate, destination leaders guide local businesses and partners through the Tourism for All framework, applying the four pillars to drive meaningful impact. Leaders will have access to all program materials for facilitation.
Ongoing: Networking & Resources
Participants gain access to a peer network, virtual and in-person meetups, and continued resources through impact experts for long-term success.
Who It’s For
Destination Leaders (DMOs)
Receive the training, framework and tools to guide local implementation.
Community Businesses and Partners
Engage in facilitated learning to enhance accessibility, service and community connection.
Available to All
Open to both Destinations International members and non-members.
Position your organization as a community leader and trusted convener, driving alignment around shared values.
Our Cohort Members
Thank You to our Impact Experts
