Tourism for All
A six-month virtual certificate program empowering destinations to create welcoming experiences for visitors and residents alike.
Tourism for All is a virtual and self-paced certificate program from Destinations International (DI) that empowers destination leaders to build welcoming, community-driven tourism through expert-led education and guided learning. Participants gain the tools, insights and frameworks they need to align their communities around shared values and sustainable growth.
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About the Program
Over the course of the program, destination leaders learn directly from industry experts through online modules and interactive exercises. They develop action plans and facilitation skills that prepare them to convene local businesses and bring Tourism for All principles to life within their communities.
Supported by Destinations International and a network of impact expert partners, participating destinations strengthen trust, foster alignment and create welcoming experiences that benefit both residents and visitors. Designed to scale, Tourism for All can be embedded into a destination's community strategy for sustainable growth and shared success.
“Tourism for All helps destinations move from intention to action — equipping leaders and businesses to create places where everyone feels welcome.”
Six-month framework. Four pillars.
One shared goal: welcoming experiences for all.
Pricing
Members
US $695
Non-members
US $895
The Four Pillars of Tourism for All
A proven framework for building community-driven tourism.
Workplaces
Ensure business environments are safe, supportive and welcoming for employees and colleagues.
Visitor Experience
Design destinations that are safe, accessible and welcoming for all visitors and community members.
Community Partnerships
Build meaningful collaborations that strengthen local well-being and economic vitality.
Marketing & Promotion
Develop strategies that authentically represent your community and attract people of all backgrounds and abilities.
Program Structure & Timeline
Months 1–6: Onboarding & Train the Trainer
Destination leaders complete core training modules, develop local action plans, and prepare to facilitate the program within their communities. Destinations leaders must submit and receive approval on action plan and community implementation plan to receive a Tourism for All certificate.
Beyond Month 6: Local Program Facilitation
Upon receiving their Tourism for All certificate, destination leaders guide local businesses and partners through the Tourism for All framework, applying the four pillars to drive meaningful impact. Leaders will have access to all program materials for facilitation.
Ongoing: Networking & Resources
Participants gain access to a peer network, virtual and in-person meetups, and continued resources through impact experts for long-term success.
Who It’s For
Destination Leaders (DMOs)
Receive the training, framework and tools to guide local implementation.
Community Businesses and Partners
Engage in facilitated learning to enhance accessibility, service and community connection.
Available to All
Open to both Destinations International members and non-members.
Position your organization as a community leader and trusted convener, driving alignment around shared values.
Thank You to our Impact Experts
