How to Start a Destination Organization When the World is Closed

Episode 18

Today’s conversation is all about ship building in a sense. Running a destination organization is tough, managing one in a pandemic is tougher but what about trying to actually be creating a brand-new destination organization through a once in a century event? (We hope)

Today’s guest is all about what it’s like to launch a ship in the roughest of waters and somehow steer it through to the other side in hopes of finding prosperity and vitality for one’s community.

Please welcome to the show, Jeff Lawson, VP tourism of Lake Champlain Chamber AKA Hello Burlington, VT.