How to Start a Destination Organization When the World is Closed

Episode 18

Today’s conversation is all about ship building in a sense. Running a destination organization is tough, managing one in a pandemic is tougher but what about trying to actually be creating a brand-new destination organization through a once in a century event? (We hope)

Today’s guest is all about what it’s like to launch a ship in the roughest of waters and somehow steer it through to the other side in hopes of finding prosperity and vitality for one’s community.

Please welcome to the show, Jeff Lawson, VP tourism of Lake Champlain Chamber AKA Hello Burlington, VT.

Andreas Weissenborn

Vice President of Research and Advocacy
Destinations International

Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

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About the Architects of Destination Advocacy

The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by the team at Relic. 

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