Brand USA

As the destination marketing organization for the United States, Brand USA's mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide. According to studies by Oxford Economics, over the past four years Brand USA’s marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. Economy with nearly $30 billion in total economic impact, and supporting, on average, more than 50,000 incremental jobs each year. Since its founding, Brand USA has worked in close partnership with more than 700 partner organizations to offer the world "One BIG Welcome” and to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.