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Destination Marketing Accreditation Program (DMAP)
What is DMAP?
The Destination Marketing Accreditation Program (DMAP) is the tourism industry's premier accreditation program and one of the most effective governance tools a destination organization's board can use. Through a rigorous peer-review process, DMAP evaluates organizations against recognized standards for operational excellence, governance and destination management.
What’s New with DMAP?
- Updated in June 2025, accreditation standards reflect current and future industry trends and best practices.
- Accreditation cycles now last for five years.
- Streamlined accreditation application and tracking portal (di.learningbuilder.com).
- A simplified application process with improved navigation and support.
- A modern user experience that helps you stay on track and on deadline.
- Readiness and Preparation Checklist.
- Guides to help DMOs navigate applications and annual reports.
DMAP Standards
Please refer to Standards Explanation and Details for more information about our 95 standards.
Helpful Resources
Access the DMAP Portal
• Ready to begin your path to accreditation?
• Update your account
• Access your application
• Submit your Annual Progress Report.
DMAP Frequently Asked Questions
How do I apply for accreditation? What is the process for earning accreditation? Discover the answers to these questions and more.
