In 2018 and 2019, the Destinations International team went through an extensive review and audit of the suite of products offered to Destinations International members.
Through the leadership and guidance of our Board of Directors and Convention Sales and Services Committee, Destinations International and Simpleview announced a joint venture to build the next generation of MINT+, a powerful industry solution that will serve as the world’s largest meetings history database.
The product will continue to be a tool of Destinations International and the two organizations will work together to reimagine and reengineer the product in 2020.
This new tool will take the best of MINT+ and add powerful new features including:
- New machine learning functionality to help organize and augment data from external data sources, regardless of the format.
- Reduced manual entry with completely new data sources that will be integrated while streamlining the data intake process.
- Artificial intelligence technology that will do the work of searching and curating leads for subscribers.
New powerful segmentation that will organize and lead score opportunities, elevating the quality of the data.
This joint venture will reinforce Destinations International’s core focus of education, research and advocacy and further enable the association to deliver on its mission to help destination organizations excel. It will also help to develop a powerful industry tool to ensure the success of CVBs within the business and events industry. Read the full announcement here.
We've recently added to MINT+
Since partnering with Simpleview, we have been at work creating a more powerful MINT+, including the following enhancements:
- The system has a whole new look, designed for usability and better navigation.
- We have added more detailed user tracking to improve workflows and user engagement.
- There is more robust data, with new fields added to thousands of existing records.
- The CRM integration has been streamlined, with new “Bookmarked Organizations” and “Bookmarked Meetings” features added for efficient data import.
What will we do to continue to evolve the MINT+ database?
To support the business development needs of our CVB members, Destinations International and Simpleview, will engage with CVBs and other industry partners to re-engineer the MINT+ database:
- With the support of the Governance Committee, Steering Committee, the Convention Sales and Services Committee and MINT+ Super User Group, we will manage the curation of the data to streamline data collection and improve data input efficiency to increase the overall data in MINT+.
- We will secure additional third-party and industry partner support to continue to improve data accuracy and business intelligence.
- We will implement a seamless data entry process through CRM-based entry to deliver efficiency and increase subscriber participation.
- We will source customer data from additional key markets, emphasizing new verticals like the Sports and Corporate segments.
- We will develop a multifaceted business development approach for our members with MINT+ to build the best prospecting tool to become THE business development tool for subscribers.