Maintaining Your Brand in a Politically Charged Environment

Today’s conversation and guest is intended to be a peek behind the curtains of managing the destination’s brand through extremely polarizing times. I’ve mentioned at lengths at which the world has begun to spin, it seems in more illogical ways and an outcome of that resulting in issues and policies entering the zeitgeist of our communities in a polarizing fashion. 

The job at a destination organization was already tough because of the pandemic and many other complications from 2020 but how do you push through with your brand and promotion against political or social issues that feel like they divide the nation? 

Navigating such a destination requires a wearer of many hats and hearing how he sets up the chess pieces. Please welcome to the show, Domenic Bravo, CEO of Visit Cheyenne Wyoming.