Longwoods International Partner Program
Longwoods International is a leading destination tourism market research partner that helps industry clients meet their objectives through our exceptional team, best-in-class strategic partners, groundbreaking research, thought-leading insights, and excellent counsel and service.
Longwoods is known for a multitude of destination marketing services, especially:
- Overnight and day visitor profiles through Travel USA®, the largest American domestic travel study of its kind.
- Advertising impact on economic development beyond tourism: “Halo Effect”.
- Resident Sentiment research, which investigates both practical and emerging/growing concerns among residents in a destination.
- Destination advertising awareness, consulting work for destinations, custom research, and more.
What Does Longwoods International Stand For?
Quality
Gold standard brand in tourism market research
Integrity
Proven and defensible methodologies
Exceptional Customer Service
Actionable insights and unlimited customer support, not just data and a report
Largest Sample Size
We invest heavily in the largest consumer panels because sample size matters.
Giving Back
We contribute a portion of the proceeds commissioned under this program to the DI Foundation.
Longwoods Travel USA®
For destinations, accurate and detailed visitor information is critical for marketing success. Longwoods Travel USA® is the largest and longest on-going syndicated study of American domestic leisure and business overnight and day trips, with an average annual sample of approximately 250,000 trips.
Our large sample size provides accurate visitor profiles for mid-size and many smaller destinations for the first time ever and allows larger destinations to do more in-depth analysis.
This ongoing study is conducted quarterly using a representative sample of respondents. The panel is geographically and demographically balanced to U.S. Census targets to provide an accurate picture of today's marketplace.
Profiles include everything from the number of visitors, where they came from, how much they spent, primary purpose of their trip, length of stay, planning, booking, transportation, accommodations, trip activities and more.
Longwoods International will contribute a portion of the proceeds from every Travel USA® report commissioned under this program to the Destinations International Foundation.
Resident Sentiment Research
Recognizing that the resident is your most important customer, not the visitor, destination management must be viewed as a partnership between the industry and residents. This ensures that tourism development benefits both parties, contributing to the community economically while maintaining or enhancing the quality of life for residents.
At a time when community alignment, destination stewardship, and sustainability are becoming priority topics of discussion, the Resident Sentiment study helps Destination Organizations keep their finger on the pulse of how residents feel about tourism in their backyard.
By understanding where public opinion lies from both positive and negative perspectives, destinations can work more effectively with local partners to increase support for tourism development efforts.
Methodology allows for local comparison to national and regional norms and benchmarks, an essential KPI for destination organizations.
Look at resident sentiment towards tourism in key areas including: Development and Growth, Economy, Employment, Environment, Resident Engagement, Workforce Attraction and more.
Longwoods International will contribute a portion of the proceeds from every Resident Sentiment research report commissioned under this program to the Destinations International Foundation.
Advertising Impact on Economic Development Beyond Tourism: “Halo Effect”
Longstanding research has demonstrated that tourism advertising and the visitation it inspires have a positive impact on consumers' image of a destination as a place for leisure travel and recreation.
Longwoods pioneered the groundbreaking "Halo Effect" research that expands on this by measuring the impact of tourism marketing and visitation on a destination's image across major economic development indicators.
The "Halo Effect" study helps destinations understand how tourism advertising not only attracts visitors and revenue but also enhances the destination's image for residency, employment, entrepreneurship, and education.
This information allows destination organizations to quantify the total impact of their marketing efforts and establish themselves as the brand leader for their destination.
Longwoods International will contribute a portion of the proceeds from every “Halo Effect” report commissioned under this program to the Destinations International Foundation.
Why I Use the Longwoods Programs
"Longwoods International's comprehensive market research programs have been instrumental in providing valuable insights into our state's tourism dynamics. For over two decades, their studies of the state’s domestic visitation through Travel USA® and tourism brand health assessments have enabled us to advocate for our industry and fine-tune our marketing strategies."
CHELSEA RUBY
Secretary
West Virginia Department of Tourism
“Research from Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research allowed us to better understand key metrics like advertising awareness, strengths and weaknesses versus our competition, and guidance on what to focus on or refine in our advertising. The brand health assessment has provided us with a foundational competitive advantage.”
JOE MARINELLI
President
Visit Savannah
Quality Research You Need and Deserve
Our exclusive partnership means Destinations International members will have access to the data they need, plus help make a difference via the Destinations International Foundation.
Member-exclusive pricing and added value are available for Travel USA® visitor research, “Halo-Effect” studies, and Resident Sentiment research that Longwoods has pioneered. In addition to getting access to quality research and insights at a tremendous value, you will also be supporting the industry.
Longwoods International will contribute a portion of the proceeds from every report commissioned under this program to the Destinations International Foundation. The Foundation helps to fund a variety of Destinations International initiatives aimed at advancing the DMO industry through education, research, advocacy, and best practices.
Have Questions or Want to Learn More?
Explore more about our services and access sample reports here or reach out to us directly at [email protected] to schedule a discussion about the questions that keep you up at night.
Contact
A veteran of the Travel & Tourism industry for over 35 years, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization’s key executive management functions, daily operations, strategic growth, industry relations and partnership development. Amir joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism.