How Destinations Can Improve Accessibility for All Travelers
By: Stephanie Auslander, Destinations International
As the tourism industry moves forward with the strategy of growth over the next few years, the newly released National Tourism and Travel strategy has included travel accessibility for all as one of its key initiatives. Creating more diverse and equitable experiences for all travelers encompasses seven key strategies for fostering a more inclusive tourism destination. Identified actions in the strategies include assisting communities in providing accessible and inclusive tourism experiences, addressing infrastructure and environmental challenges from increased visitation with a key emphasis on enhancing diversity, balancing increased demand for high quality experiences with local community needs, having conversations with stakeholders who ensure meaningful involvement with underserved populations and increasing access to technology including interpretative services for visitor management.
According to the CDC approximately 26% of all adults in the United States have some type of disability. Addressing the challenge of making travel more accessible for all has generated innovative ideas on inclusivity within the industry. According to the open doors organization, the disability industry generates over $17.8 billion annually, with growth expected over the next decade. This presents an opportunity for the industry to expand its access to travelers of all kinds, and provide adequate training for frontline staff at hotels, restaurants, and airports to accommodate this growing sector, and enhance their tourism product offerings to match demand. Creating a more inclusive environment first includes the acknowledgement that everyone has different travel needs in accommodations, experiences, entertainment and the processing of information.
“Offering accessibility services is the right thing to do, and that will continue to drive action. What might create even greater momentum is the business sense to address a growing and increasingly important demographic,” (Tomas Lopez Ferne brand)
How can destinations work to create a more inclusive environment?
Address the main challenges
Destinations can prepare for this growing demographic by working to address barriers to entry for travelers with unique needs. Some of the main challenges identified when making travel more accessible include lack of information about accessibility at a destination, inaccuracy of information about accessibility at a destination, lack of trained personnel, and challenges with the physical location. To reduce these challenges, organizations can work to address accessibility from a universal point of view, make inclusivity part of the standard services without extra costs, innovate with technology, and be clear communicators about their destination’s accessibility.
Create effective communication
Making travel more diverse, inclusive, and equitable begins with a clear communication plan. Before travelers arrive, it is essential to set the stage in terms of accessible offerings your destination can provide as well as what they are not able to provide. Mesa, Arizona prioritizes accessibility and inclusion as part of their key strategic initiative in welcoming visitors. Featured on their website is a message to travelers advising them to feel comfortable visiting their community knowing they are in the company of compassion, kindness, and understanding. To provide clear communication, destinations can also inform travelers about accessible lodging, restaurants, attractions, ADA restrooms and ramps, adventure, assistive listening devices with closed captions, complimentary parking, and entertainment venues. As more travelers identify along the autism spectrum, destinations should offer messaging surrounding this growing segment. Mesa has been recognized as the first Autism-certified destination with more Tourism organizations following in its footpath.
About the Author

About the Author
Stephanie is a recent graduate of Johnson & Wales University with a Master’s Degree in Global Tourism and Sustainable Economic Development. Previously, she worked as an Intern with Solimar International assisting Destination Marketing Organizations in formulating Tourism Development strategies for the Samtskhe–Javakheti region in Republic Of Georgia and the Sisian region of Armenia. Additionally, she is the author of a Tourism Research Proposal detailing ways in which Destinations can promote the concept of Sustainability to its consumers for a lasting positive impact. With a background in Tourism Development she is confident in her ability to help Destinations innovate into the future.