Destination Reputation: Responding to Societal Issues
Discover how societal issues influence destination reputation and event selection. Explore key research insights, planner perceptions and strategic resources from Destinations International.
New Research on Reputation, Societal Concerns and Event Selection
Destinations International, in collaboration with Future Partners and support from the Destinations International Foundation, has published new research that helps destination leaders understand the influence of societal concerns on reputation and event selection. The study examines the impact of political climate, public safety and social values on the way meeting and event planners evaluate destinations.
As safety, inclusivity and public sentiment take center stage in decision-making, destination organizations must be equipped to respond with strategic clarity and authenticity. This research offers data-driven insights, practical recommendations and tools designed to strengthen destination appeal and support planner confidence.
This research was made possible through the support of the Destinations International Foundation, whose mission is to drive innovation and provide critical resources that strengthen the future of destination organizations. The foundation champions forward-thinking initiatives that enable destination leaders to navigate change with insight, strategy and resilience. We acknowledge their commitment to industry research and extend sincere thanks to all foundation supporters who make initiatives like this possible.
Available Resources
Coming Soon: Action Briefs for each key finding will be released in the coming weeks.
Destination Reputation: Responding to Societal Issues Full Report
The report examines how societal concerns influence meeting planners' perceptions of destinations, highlighting factors such as accessibility, safety, service quality, and inclusivity as pivotal in destination selection. The study emphasizes the need for destination leaders to proactively address these issues to enhance their appeal for group meetings. Download the full research report.
Key Findings Report
These findings present a roadmap for destination organizations, offering data-driven strategies to anticipate reputational risks, build resilience and enhance destination appeal. As you engage with the insights summarized in this report, we encourage you to reflect on how they apply to your destination and how they can inform your strategy moving forward.
Destination Reputation Presentation Template
We encourage our members to utilize this presentation template to share the report's key findings with shareholders. Please create a copy of the presentation before customizing the slides.
Destination Reputation Report Appendix
The appendix of the full report includes detailed findings from meeting and event planners.
