Destination Organization Leadership Award
The Destination Organization Leadership Award was created in 2017 and is amongst the association's most prestigious honors, recognizing those outstanding individuals who, through their exceptional work and achievements, have made a significant contribution to the destination marketing industry and a profound difference in the communities they serve.
Any destination organization leader who has demonstrated a significant and long-term contribution to the destination marketing industry may be nominated. Specifically, one whom has provided leadership, innovation and credibility among their colleagues and has developed a reputation for excellence through the management of their organization and the use of best practices, cutting-edge technology and strategy.
Up to four Destination Organization Leadership Awardees may be honored each year representing destinations in four different budget categories. This year’s awardees include:
Less than $1M:
• Melyssa Reeves, CDME, president & CEO, Visit Vacaville
$1-3M:
• Alana Cooper, president and CEO, Discover Monroe-West Monroe
$3-10M:
• Kyle Edmiston, CDME, president and CEO, Visit Lake Charles
$10M and Above:
• Jorge Pesquera, CDME, president and CEO, Discover The Palm Beaches
Melyssa Reeves, CDME
Alana Cooper
Jorge Pesquera, CDME
Past Honorees
2022 Awardees
- Marc Garcia, CATP, President & CEO, Visit Mesa
- Bonnie Quill, CDME, President & CEO, Mat-Su Convention & Visitors Bureau
- Martha Sheridan, President & CEO, Greater Boston Convention & Visitors Bureau
2021 Awardee
- Elliott L. Ferguson, President & CEO, Destination DC
2020 Awardee
- Joe D'Alessandro, President & CEO of San Francisco Travel Association
2019 Awardee
- Brad Dean, CEO of Discover Puerto Rico
2018 Awardee
- Caroline Beteta, President & CEO, Visit California
2017 Awardee
- Rossi Ralenkotter, President & CEO, Las Vegas Convention & Visitors Authority