Destination Organization Leadership Award

The Destination Organization Leadership Award was created in 2017 and is amongst the association's most prestigious honors, recognizing those outstanding individuals who, through their exceptional work and achievements, have made a significant contribution to the destination marketing industry and a profound difference in the communities they serve.

Any destination organization leader who has demonstrated a significant and long-term contribution to the destination marketing industry may be nominated. Specifically, one whom has provided leadership, innovation and credibility among their colleagues and has developed a reputation for excellence through the management of their organization and the use of best practices, cutting-edge technology and strategy.

Up to four Destination Organization Leadership Awardees may be honored each year representing destinations in four different budget categories. This year’s awardees include:

• Marlyss Auster, President & CEO, Visit Ventura
• Domenic Bravo, CDME, President & CEO, Visit Cheyenne
• Al Hutchinson, President & CEO, Visit Baltimore
• Vic Isley, President & CEO, Explore Asheville