Catalyst for Community Vitality Industry Brief
This industry brief defines a 21st-century destination organization. A common definition allows for standardization across different regions, cultures or sectors. This is essential in a global industry such as travel and tourism, where a standardized definition helps to coordinate efforts and policies across borders, languages and time zones.
To arrive at this definition, we discuss the purpose of a destination organization, the mission that fulfills that purpose, the overarching goals that guide that mission, the core values that underpin its success and what a successful community outcome or result looks like.