Need peace of mind, travel inspiration or an uplifting message during these uncertain times? Look no further than Destination Niagara USA. The destination organization shared its “Destination of Hope” video via social media last week. The video, narrated by President and CEO John Percy, served as a softer and more inspirational form of destination promotion. It also meant to convey a message of hope and solidarity to local businesses and hospitality workers affected by the pandemic.

According to Percy, Destination Niagara USA has been working “tirelessly to respond and adapt to this crisis and the impact that it is having on [the] industry.” With the creation of the “Destination of Hope” video, visitors, residents and hospitality workers can share a collective sense of peace, comfort and reassurance.  He also narrated the video himself as opposed to hiring a professional in order to connect the video to the community

“We know that this crisis will eventually give way to recovery,” said Percy. “And, when that happens, we will be here ready to welcome the world back to our community.”