How DMOs Can Support the Businesses in their Destinations: Encourage the Use of Free Google Tools

Think about your favorite travel memory. Was it standing in awe of a famous landmark? Or was it that hole-in-the-wall restaurant with the incredible pizza and the friendly owner who shared local secrets?

More often than not, it's those unique, local experiences that truly define a destination and make it unforgettable. These hidden gems, mom-and-pop shops, and family-run businesses are the heart and soul of a city, giving it a distinct personality and vibe that you just can't find anywhere else.

Why Local Businesses Matter to DMOs

For DMOs, supporting local businesses isn't just about your community spirit, it's also a strategic move. When local businesses thrive online, the entire destination benefits. Here's how:

• Increased Visibility: A strong online presence helps travelers discover those hidden gems, leading to more visitors and a boost for the local economy.
• Authentic Branding: Local businesses contribute to a destination's unique identity. Showcasing them online paints a more authentic and appealing picture for potential visitors.
• Happy Travelers: When travelers can easily find and connect with local businesses, they have richer experiences, share positive reviews, and become enthusiastic ambassadors for your destination.

Partner with Google & Empower Your Local Businesses

DMOs, you can be the key to unlocking the online potential of your local businesses! You can provide them with the resources and support they need to thrive.

Imagine a traveler searching for "best craft beer [your city]" and instantly discovering a local brewery with glowing reviews and photos, all thanks to your support. That's the power of collaboration!

Google's Here to Help

We have those free resources you can share with your businesses. In 2023, the power of Google Business Profiles drove over 2 billion monthly connections to U.S. businesses. That's potential travelers finding hours, location, reviews, and more, directly through Google. Let us help you help your business!

Key Tactics for Success with Google Business Profile

To harness the power of Google, businesses should focus on the following core tactics:

• Be Present: Ensure your business is easily discoverable when customers search for relevant products or services. Claim and verify your Google Business Profile, providing accurate and up-to-date information about your business, including your address, operating hours, phone number, and website.
• Stay Relevant: Showcase your unique offerings and highlight what sets your business apart. Utilize attributes to provide detailed information about your products, services, amenities, and accessibility features. Regularly update your profile with photos, videos, and posts to give potential customers a sense of what to expect, keep customers engaged, and stay informed.
• Be Engaged: Actively interact with your customers by responding to reviews, answering questions, and participating in discussions. This fosters trust and loyalty while providing valuable insights into customer sentiment.
• Be Ready: Streamline the customer journey by enabling online bookings, appointments, and other convenient features. Integrate with Reserve with Google or provide direct booking links to your website.
• Leverage Insights: Utilize Google's performance tracking tools to gain a deeper understanding of customer behavior and preferences. Monitor key metrics such as searches, profile views, and customer actions to optimize your online strategy and drive better results.

Ready to enhance your destination's online presence and help local businesses succeed? Check out the latest issue of our Small Business Big Opportunities Newsletter and subscribe HERE to receive the monthly tips you can share!