Whitney Smith

Whitney Smith is the Director of Marketing + Communications at Tourism Cares, where she helps lead industry engagement around sustainable tourism and meaningful travel. With more than 10 years of experience in travel and hospitality, Whitney previously served in marketing positions at Explore Asheville and for a local attraction in Asheville, North Carolina, where she currently resides. Outside of work, Whitney enjoys wading rivers and hiking the trails near her home with her family and two dogs