Richard Peterson

Richard Peterson is President & CEO of the U.S. Cultural & Heritage Marketing Council and an internationally recognized leader in cultural heritage tourism, destination strategy, and community engagement. He advises destinations, cultural institutions, and communities on strategies connecting people, culture, place, and the creative economy.

As a thought leader, Peterson has contributed his expertise through boards and committees with U.S. Travel Association, Americans for the Arts, California Travel Association, SKAL International, and other tourism and cultural organizations.