Rachel Brown

Rachel Brown is the Destination Stewardship Director for North America for Destination Wayfinder, a platform powered by Miles Partnership that advances stewardship and strategic planning for destination organizations. In this role, she drives growth strategy, builds industry partnerships, and helps tourism organizations strengthen their role in destination management.

With more than 20 years of experience in the marketing and destination sector, Rachel previously led Visit Durango through a ground-breaking transformation, establishing one of the first dedicated destination management and stewardship departments in the U.S. She has also held senior leadership roles at Visit Fisherman’s Wharf in San Francisco and Visit Oakland.

Rachel currently serves on the Board of Directors for Leave No Trace and is an active member of Destinations International’s Advocacy Committee and Social Impact Committee, contributing to national conversations on policy, equity, and responsible destination leadership. In addition, she served on the Board of Directors for the Colorado Tourism Office, where she chaired the Marketing Committee.

Rachel is a Certified Destination Management Executive (CDME) and holds a professional certification in sustainable tourism from the Global Sustainable Tourism Council (GSTC).