Michelle Guevara

Michelle Guevara, CTA, is the Director of Destination Experiences at VisitGreenvilleSC, where she leads efforts to enhance the visitor experience, strengthen community and partner engagement, and advance tourism product development. During her seven years with VisitGreenvilleSC, her work has included convention services, stakeholder engagement, visitor services, and community-facing initiatives that connect people with Greenville’s visitor economy. Michelle led the launch of Greenville’s Certified Tourism Ambassador® program and continues to provide strategic oversight as the program has grown, with a focus on creating meaningful ways for residents, hospitality professionals, and community partners to engage in the work of the destination.