Heather Kouns

Vice President of Strategic Sales, North Little Rock Tourism

Serving as the Vice President of Strategic Sales for North Little Rock Tourism since 2024, Heather brings a wealth of experience in the tourism and hospitality sector. Prior to this role, she oversaw the impactful Culinary Initiative, Setting the Table, within Destination Projects at NLR Tourism. 

Before joining North Little Rock Tourism in 2021, Heather gained valuable experience in the Outdoor Recreation, Hotel, and Restaurant industries. This diverse background fuels her passion for enhancing the human experience in tourism and fostering the development of sustainable tourism practices. Notably, Heather is the recipient of the 2023 Rising Star Award issued by the Southeast Tourism Society. 

Beyond the professional realm, Heather is often found tending her garden and enjoys spending time with her beloved dogs.