Gio Palatucci, Senior Director of Strategy, leads Sparkloft's Strategy Department: a hub of curiosity dedicated to pursuing rich insights that stimulate imagination, unleash creativity, and result in business impact. She brings over 10 years of experience in the travel and tourism industry, starting her career at National Geographic Traveler magazine. For Sparkloft clients, Gio specializes in social-first strategy and its application across brand positioning, creative briefs, campaign ideation, comms planning, social engagement, and paid media distribution.