Donald Lilley

Donald Lilley is the Director of Technology and Business Intelligence at Visit Baltimore, with over 18 years in technology roles. A pioneer in harnessing data to drive transformative urban initiatives, he focuses on converting complex datasets into actionable insights that shape executive strategy and civic impact. He has spoken nationally on panels and webinars, including cloud security with Druva, visitor movement analytics with Placer.ai, and board-facing data storytelling with eTourism. He has hosted the eTourism Summit for two consecutive years and contributed to the 2024 Destinations International Business Operations Summit. His work bridges innovation, analytics, and destination development.