Deborah Stone

Deborah is a strategic leader and savvy storyteller with a passion for tourism and the economic impact and benefits it brings to communities. She founded Pineapple Public Relations to focus on her love for the travel and tourism industry, specializing in luxury and nature-based destinations. With more than 25 years of experience, Deborah has developed and implemented successful public relations campaigns that drive business growth and increase visitation for more than 200 DMOs.

Celebrating its 30th anniversary this year, Pineapple PR has grown to become a leading boutique tourism marketing and communications agency. In addition to public relations services, expertise includes a specialized content marketing studio and a full suite of social and digital media services. The agency produces award-winning campaigns for a wide variety of destinations, hotels, resorts and attractions and has been recognized for their innovative work by the Public Relations Society of America and the Hotel Sales & Marketing Association, and named as one of O’Dwyer’s Top Travel & Tourism firms.

Pineapple PR is dedicated to enhancing the economic success of the destinations it represents through innovative marketing strategies that capture media attention, grow social and digital engagement and boost awareness through creative marketing programs.

Deborah holds a Bachelor of Arts in English from Clemson University (Go Tigers!!) and a Master of Communication, with an emphasis in public relations, from Georgia State University (Go Panthers!). She founded and served as Chairman of the Travel & Tourism group of the Public Relations Society of America, Georgia Chapter, and is a member of PRSA, O’Dwyers, and the Society of American Travel Writers. Deborah lives in Brookhaven, GA with her husband Steve, has two daughters and loves to pursue her passion for traveling.