Clare Tidby

Clare Tidby is an accomplished marketing executive with over 20 years of experience in consultancy and leadership roles, specializing in the tourism industry. She currently serves as the VP, Marketing & Visitor Experience at Discover Halifax, where she leads initiatives to showcase Halifax as a premier leisure destination.  

Clare combines her expertise with a deep commitment to community well-being and sustainable tourism practices. In her current role she has rebuilt the strategic marketing direction and has significantly expanded the portfolio of visitor information tools.  The brand is now ranked as one of the top 100 in Canada by Strategy Magazine.