Upcoming CDME Courses
The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies.
PLEASE NOTE: An approved CDME Application is required prior to registering for courses. Please allow 10 business days for the application to be processed. Courses are only available to those accepted to and committed to completing the program.
ATTENDANCE POLICY: To receive CDME credit for a course, you MUST be in attendance for 100 PERCENT of the scheduled course time. Please ensure your travel arrangements are made to accommodate potential travel delays. Missing course time to make a flight is not permitted.
If you cannot attend the course in its full entirety for ANY reason, you will need to reschedule and take the course at a future date. Please contact [email protected] if any conflicts arise.
Courses and instructors are subject to change.
Core Courses
Each core course is two days in length from 8:30 AM - 5:00 PM each day.
Member rate: US$1,795 / Non-member: US$2,595
Elective Courses
Each elective course is 1.5 days in length from 8:30 AM - 5:00 PM and 8:30 AM - 12:00 PM.
Member rate: US$1,195 / Non-member: US$1,595
2025 CDME Course Schedule
Fall CDME Courses
October 18-21, 2025
Sacramento, CA
Core Courses
October 18-19, 2025
- Destination Advocacy & Community Relations
Instructors: Cassandra McAuley, CDME, Managing Director, MMGY NextFactor
John Groh, CDME, President and CEO, Rockford Area Convention & Visitors Bureau
- Destination Marketing & Sales
Instructors: Brandy Evans, CDME, Chief Marketing Officer, Visit Winston-Salem
Tom Loftus, CDME, Vice President of Marketing, Richmond Region Tourism
Kristin McGrath, Executive Director, CDME, Visit Pasadena
Elective Courses
October 20-21, 2025
- Destination Information & Research
Instructors: Barry White, CDME, President & CEO, Chattanooga Tourism Co
Michael Rudowski, Vice President of Research & Insights, VisitDallas
Heath Dillard, CDME, President & CEO, VisitGreenvilleSC
- Human Resources & Culture Transformation
Instructors: Jennifer Johnson, CDME, Vice President of People and Culture, VisitDallas
Meg Winchester, CDME, Vice President, SE Regional Director, Fired Up! Culture
REGISTER FOR FALL 2025 COURSES
Fall CDME Courses - Canada
November 16-17, 2025
Gatineau, QC
Core Courses ONLY
November 16-17, 2025
- Strategic Issues in Destination Management
Instructors: David Holder, CDME, Principal, Clarity of Place
Catherine Callary, CDME, Vice President, Destination Development, Ottawa Tourism
Monica Smith, President & CEO, Southeast Tourism Society
- Destination Marketing & Sales
Instructors: Cody Chomiak, CDME, Vice President of Marketing, Travel Manitoba
Tom Loftus, CDME, Vice President of Marketing, Richmond Region Tourism
REGISTER FOR FALL 2025 CANADA COURSES
PRELIMINARY 2026 CDME Course Schedule
PLEASE NOTE: ADDITIONAL COURSE AND INSTRUCTOR DETAILS TO BE PROVIDED IN FALL 2025.
Winter CDME Courses
February 21-24, 2026
Cleveland, OH
Spring CDME Courses - DATE AND LOCATION TBD
Summer CDME Courses
July 18-21, 2026
Portland, OR
Fall CDME Courses - DATE AND LOCATION TBD
