Kathy Janega-Dykes is the innovative, focused and collaborative leader of one of the top resort destinations in the United States.  She is a respected member of the California tourism industry who has instigated and led numerous collaborative community development efforts.  

With 30 years of experience in the hospitality industry, she is recognized for her skills in community and government relations. While CEO of Visit Santa Barbara (VSB), Janega-Dykes has initiated numerous highly successful cooperative marketing programs at the city, county and regional level. Her strong background in tourism sales and marketing includes many years of experience in international outreach marketing.  

An active participant in the tourism industry both locally and nationally, she currently serves on the Board of Directors of US Travel Association and the California Travel Association, as well as on various committees for Visit California. Locally, she is an active member of the Board of Directors for the Santa Barbara Downtown Organization, Greater Santa Barbara Restaurant & Lodging Association, Santa Barbara International Film Festival and the UCSB Economic Forecast Project. In addition, she is past President of the Western Association of Convention & Visitors Bureaus.