We've partnered with a law firm to provide destinations a reduced-cost option for ensuring GDPR compliance
On May 25, the GDPR data privacy law goes into effect. The law governs how marketing firms - including destinations - manage their email and member databases. We've partnered with Utah-based law firm Parsons Behle & Latimer so that Destinations International members have the option of using their online GDPR compliance tool at a reduced cost.
Experiment with the toolbox for free, and if you decide you like it then purchase a subscription and download the completed policy documents. Once you create a free account, enter discount code "destinationsinternational" in the "My Account" section for 15% off the listed pricing.
GDPR FAQ
What is the GDPR?
The General Data Protection Regulation is a European Union law governing the use of personal data of EU citizens by marketing firms (such as name, address, phone number, email and other personally-identifying information). The law applies to any organization that does business with any EU citizen anywhere in the world. It goes into effect May 25, 2018.
Does it affect my destination?
Yes! The GDPR applies to all European Union citizens regardless of where they are in the world. This law will impact all destination marketing organizations, no matter the size or location.
What is GDPR IQ?
GDPR IQ is an online toolbox developed by Utah-based law firm Parsons Behle & Lattimer. GDPR IQ walks you through a series of easy-to-answer questions and, based on your answers, will automatically generate all the required documentation that you will need if requested by European regulators.
Progressing through GDPR IQ is also an excellent opportunity for your destination to review your own internal processes for handling sensitive data and customer data removal requests. It is highly recommended for any organization to have these processes in place, regardless of the new GDPR regulations.
What is the cost?
GDPR IQ is free to try. If you wish to utilize the full toolset and download the policy documents, Destinations International members using discount code "destinationsinternational" will receive 15% off the purchase price. To use the code: create a free account, and then click this link to find the discount code page.