This handbook is the beginning of a community of practices intended to improve destination strength and community support and engagement by:
- Providing a forum for destination organizations and other stakeholders to help each other solve every day problems
- Collecting and sharing practices from around the world, including the rationale, approach and outcomes from that practice
- Ensuring practices are current, while anticipating what may come or is on the horizon
- Providing a platform where destination organizations from all regions, of all sizes and mandates, will find value
- Encouraging perspectives on practices that are outside the traditional tourism community, such as academia, non-tourism corporate interests and public officials