Destinations International is now accepting presentation proposals for the 2022 Marketing & Communications Summit. Every attendee at the summit has valuable knowledge that can help advance the travel and tourism industry. We invite you to be a thought leader and share your expertise in Seattle.
Submission deadline: February 1, 2022
Mktg21: Call for Proposal Text
Here are a few guidelines to providing a quality submission:
Guidelines for a quality presentation
- Contains practical information or a case study that will help industry practitioners gain revenue, gain efficiencies, and/or meet their business objectives.
- Covers a new, specific topic relevant to the marketing, communications or public relations part of the industry.
- Speaks to one of these target audiences:
- Small, mid-sized and/or large destination organizations
- Chief Marketing Officers, VPs of Marketing, Directors of Marketing
- VPs of Communications, Directors of Communications
- Does not promote products or contain any kind of sales pitch. If industry vendors are submitting a proposal, the proposal must include a case study and a Destinations International member speaker. Any speaking proposal focused on product promotion will be disqualified. Discussion about general product categories is acceptable if there is clear intent to educate and not sell.
Guidelines for a quality speaker
- Knows their session’s intended audience and engages with attendees. More information is retained when interactivity is a part of a lesson.
- Is collaborative in every sense of the word. This includes collaborating with panelists for an engaging conversation about all angles of a topic. This also includes collaborating with Destinations International to ensure all learning objectives and deadlines are met.
- Has a passion to present.
A few additional notes
- As always, participation in summit education is an unpaid, voluntary speaking opportunity. Complimentary registration is not provided.
- We are interested in different session formats:
- Round table discussions - interactivity and collaboration aids knowledge retention and provides attendees with additional networking opportunities.
- Instructive presentation
- Panel interview or fireside chat
- Educational sessions are 45 minutes long.
- Submitters will be contacted about six weeks after the submission deadline.
A few topic suggestions
- How changing technology has disrupted the industry and driven innovation
- Value-based marketing
- PR measurement and evaluation
- Equity, Diversity and Inclusion
- Inclusive brand stewardship
- Branding / rebranding
- Positioning your destination for visitors
- Attracting visitors in the current-Covid environment
- Engaging residents in the current-Covid environment
- Creating a welcoming environment
Thank you for your interest in submitting a speaking proposal.