Accessibility Playbook
An end-to-end toolkit to equip destination organizations on their accessibility journey
Everything we’ve learned in five years in one document that can be shared with your industry partners.
TravelAbility is a prominent organization in the travel industry focused on enhancing the travel experience for individuals with disabilities. They serve as a valuable resource for disabled travelers, offering information to simplify travel planning. In partnership with Destinations International, TravelAbility has created a customized Accessibility Playbook designed to assist destination organizations and their local stakeholders in developing and implementing practical accessibility strategies and initiatives, enabling them to better welcome and accommodate people with disabilities within their destination.
What Makes the Accessibility Playbook Unique?
Actionable Framework
Structured into six parts, the Accessibility Playbook offers comprehensive tools to address leading aspects of accessibility for destinations of all sizes, budgets, and geographies.
From Destinations to Stakeholders
With hundreds of resources, tips, use cases, and links, destinations are encouraged to present this Playbook to their local partners and create stronger alignment.
Customizable Components
Insert your logo and craft an introductory letter to personalize the playbook for your stakeholders.
Curated Checklists
Simplifies the project management process for teams to track flow and progress.
Features of the Playbook
The Accessibility Playbook has six parts that guide users to establish the business case, create a strategy, get started with digital accessibility, plan a communications strategy, and enhance the visitor experience.
How to build a business case for accessibility
How destinations can get started with mobility, deafness, blindness and autism/neurodiversity
40 low cost/no cost fixes that can improve accessibility for any hotel or attraction
90 tips that have been vetted by six disability advocacy organizations
Examples of best practices for states, counties, cities, hotels, and attractions
Why Our Members Recommend the Accessibility Playbook
"I was just startled by how incredibly comprehensive the Playbook is."
ADAM BURKE
CEO
Los Angeles Tourism and Convention Board
"I showed the Playbook to one of my board members and we he found out that we could share it with all our industry partners, he was delighted because this would result in raising accessibility standards for our residents as well as visitors."
SANTIAGO CORRADA
CEO
Visit Tampa
"At first I thought the price was high, but then I realized it would take us years to assemble something that you made turnkey."
PAUL KELLY
Chief Executive
Failte Ireland
"Choose Lansing hosted our inaugural Tourism Accessibility Summit in 2023 and the key takeaway we provided to our partners and stakeholders was the Accessibility Playbook. The comprehensive information in the Playbook gives our partners and stakeholders a go-to resource to develop and continue building upon their individual accessibility efforts."
JULIE PINGSTON
President & CEO
Choose Lansing
Pricing and Purchase
Purchase the Accessibility Playbook to equip your organization and destination partners.
Pricing is designed to be accessible to all our destination members:
Under 1 Million Annual Operating Budget
US $5,000
1–5 Million Annual Operating Budget
US $7,500
5+ Million Annual Operating Budget
US $10,000
For state/provincial level or country-based purchases, please contact [email protected] for more information.
*Upon purchase, you will receive a download of the Accessibility Playbook checklist. The Social Inclusion team will contact you directly with your copy of the playbook, customizable components to personalize for your stakeholders, and an NDA requiring your signature. Your purchase will include office hours with dedicated expertise to guide your efforts. Module updates may be available and incorporated in renewal.
Contact
For more information contact [email protected].