
Accessibility Playbook
An end-to-end toolkit to equip destination organizations on their accessibility journey


The Accessibility Playbook helps your destination move from compliance to a competitive edge.
TravelAbility is a prominent organization in the travel industry focused on enhancing the travel experience for individuals with disabilities. They serve as a valuable resource for disabled travelers, offering information to simplify travel planning. In partnership with Destinations International, TravelAbility has created a customized Accessibility Playbook designed to assist destination organizations and their local stakeholders in developing and implementing practical accessibility strategies and initiatives, enabling them to better welcome and accommodate people with disabilities within their destination.
What Makes the Accessibility Playbook Unique?

Actionable Framework
Leverage deep insights to create welcoming experiences for travelers of all abilities and ages.

From Destinations to Stakeholders
With hundreds of resources, tips, use cases, and links, destinations are encouraged to present this Playbook to their local partners and create stronger alignment.

Customizable Components
Personalizable components to share with industry stakeholders and in state and provincial co-op models.

AI Companion
Powered by UnchainedAI, use this tool to implement accessibility strategies and collaborate across your organization.


Features of the Playbook

How to build a business case for accessibility

Overview of global standards and legislation

Recommendations to improve the entire accessible traveler journey, from conducting travel research to in-destination experiences

Checklists and best practices to shape your strategy
Why Our Members Recommend the Accessibility Playbook

"I was just startled by how incredibly comprehensive the Playbook is."
ADAM BURKE
CEO
Los Angeles Tourism and Convention Board

"I showed the Playbook to one of my board members and we he found out that we could share it with all our industry partners, he was delighted because this would result in raising accessibility standards for our residents as well as visitors."
SANTIAGO CORRADA
CEO
Visit Tampa

"At first I thought the price was high, but then I realized it would take us years to assemble something that you made turnkey."
PAUL KELLY
Chief Executive
Failte Ireland

"Choose Lansing hosted our inaugural Tourism Accessibility Summit in 2023 and the key takeaway we provided to our partners and stakeholders was the Accessibility Playbook. The comprehensive information in the Playbook gives our partners and stakeholders a go-to resource to develop and continue building upon their individual accessibility efforts."
JULIE PINGSTON
President & CEO
Choose Lansing
Pricing and Purchase
Purchase includes two-year subscription access to the Playbook and unlimited access to the AI Companion.
Pricing is designed to be accessible to all our destination members:
Under $500,000 Annual Operating Budget
US $2,500
$500,000-$1M Annual Operating Budget
US $5,000
1–5 Million Annual Operating Budget
US $7,500
5+ Million Annual Operating Budget
US $10,000
State/Provincial co-op model available. For state/provincial level or country-based purchases, please contact [email protected] for more information.
Contact
For more information contact [email protected].