2022 Equity, Diversity, and Inclusion Study on Destination Organizations

Destinations International is committed to transforming destination communities through thought leadership, best practices and tools based on Equity, Diversity and Inclusion principles to empower our members so their destinations excel.

In 2017, Destinations International made the decision to prioritize Equity, Diversity and Inclusion (EDI) as a strategic goal for the association. From that point forward, and through the support and leadership of the board and EDI Committee, Destinations International set on a path to be a leader in equity, diversity and inclusion on behalf of the membership and the broader tourism industry. This process is not only a commitment, but also a long-term strategy to achieve organizational success.

In the fall of 2021, we again looked to document and collect baseline data by directly surveying individuals within the Destination’s International membership to help maintain a snapshot of our workforce examining overall demographics and perceptions on EDI within their destination organizations. The following summary report outlines data collected in October 2021 from 491 respondents, identifying age, gender, title, racial ethnicity, sexual identity, religion, ability and military veteran status. Additionally, over 20 statements on EDI were developed to measure how destination organizations and staff embrace equity, diversity and inclusion. 

For readers who need accommodations: This report has been updated to meet Adobe Accessibility Checker standards.

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