Stewardship Strategic Planning Tool (Destination Wayfinder)
The only global framework and technology platform transforming destination stewardship into strategy and strategy into lasting impact.
Destination Wayfinder—now including both Diagnostic (one-time assessment) and Platform (continuous improvement) solutions—is a fully integrated destination management tool and framework, guiding destination organizations through a continuous improvement pathway that measures, monitors and improves destination stewardship capability and outcomes. With a GSTC-recognized framework and standard, Destination Wayfinder is helping destinations both align with and operationalize global best practices set forth by the Global Sustainable Tourism Council.
With a comprehensive assessment to diagnose gaps and strengths and recommended actions to support capability building, Destination Wayfinder enables destinations to adapt to global uncertainties, build resiliency and center community in decision-making—while still providing a transformational visitor experience.
Build Confidence in Strategic Planning
Diagnose Gaps & Strengths
Assess your organization’s performance across the complete spectrum of destination management capabilities and gain a comprehensive view across all of your strategic efforts.
Assign & Manage Actions
Identify the areas that matter most to you, view and project manage action items and access a repository of resources to improve performance and build capability.
Monitor & Report Progress
Track progress in real time and generate assessment reports to improve decision-making and communicate progress to stakeholders, boards and funders.
Schedule a Demo
Measure your destination’s stewardship efforts and discover how Destination Wayfinder can help advance your strategic goals. Fill out the form to see what’s possible.
Self-Assess Against External Standards
Self-assess against each of the modules within the Destination Wayfinder framework to calculate your Destination Stewardship Indicator (DSI). Once your assessment is complete, gain a visual representation and comprehensive view of your stewardship capability. Track your DSI over time to gain a holistic understanding and metric for enterprise-level change happening in your organization.
The Destination Wayfinder Framework
The Destination Wayfinder framework is made up of nine key modules designed to enhance your destination’s strategic outcomes—including five success enablers and four guiding principles.
Success Enablers:
- Management Structure & Framework
- Stakeholder Engagement
- Resiliency, Risk & Crisis Management
- Brand, Marketing & Communications
- Destination Development
Stewardship Outcomes:
- Economic Prosperity
- Environmental Preservation & Ecological Balance
- Social Well-Being
- Identification & Preservation of Culture & Heritage
Plans for Every Destination
Choose your starting point. Whether you’re seeking a standalone assessment or an ongoing improvement and project management platform, Destination Wayfinder has a plan for you. Custom plans add-ons are also available.
- Wayfinder Pulse: For destinations seeking clarity before committing to long-term implementation, Wayfinder Pulse is a one-time, fully facilitated diagnostic solution. It includes an expert assessment and concise insights report to guide strategic planning and decision-making.
- Wayfinder Gateway: For destinations at any stage of their journey and ready to take action internally, Gateway is a low-entry annual membership level with complete, self-led access to the platform, including the dashboard, self-assessment and project management features to track progress, manage initiatives and build capability.
- Wayfinder 365: For destinations seeking more support, 365 is a mid-entry annual membership level with all the benefits of Gateway plus add-on support and consultation including Survey Hub, facilitation, strategic plan mapping and annual assessment verification, tailored to your needs.
- Wayfinder Enterprise: For larger jurisdictions such as nations, states and provinces, Enterprise is a high-entry annual membership level providing multi-region access and aggregated data across multiple, layered accounts. It includes bespoke services and consultative support, tailored to your needs.
How is Destination Wayfinder Transforming Destination Management?
- Based on Global Best Practices: The Destination Wayfinder framework is recognized by the Global Sustainable Tourism Council (GSTC) as a set of standards equivalent to the GSTC Destination Criteria and aligned with the United Nations Sustainable Development Goals.
- A Tried-and-Tested Platform: The Destination Wayfinder technology platform unlocks the potential for destination transformation through data, demonstrating progress in stewardship outcomes.
- Built By Industry, For Industry: The framework was created and workshopped by the Global Stewardship Innovation Lab—a group of thought leaders, researchers and stewardship practitioners across destination marketing, management and the wider tourism sector.
- A Consultative Approach: Destination Wayfinder is more than just a tool—it's a partnership. Ongoing support and customer enablement services ensure that your team has the knowledge and tools needed for success.
- Inclusive for All: No matter where you are on your stewardship journey, Destination Wayfinder provides a path for destination organizations to enhance their strategic outcomes.
- State-Wide Support: Explore tailored solutions for country-wide or state-wide stewardship initiatives with the Wayfinder Enterprise plan and co-op model.
Why Partner with Destination Wayfinder?
“Destination Wayfinder has been an invaluable resource for us at Los Angeles Tourism and Convention Board. It provides a clear visual framework for our GSTC assessment recommendations, enabling us to understand our organizational strengths in destination stewardship and prioritize strategic actions across our team and community.”
Adam Burke, President & CEO of Los Angeles Tourism
Schedule a Demo
Not sure where to start, but ready to move forward? Fill out the form to request a demo and let our team guide you toward the right path—so you can take action with clarity and confidence.