Social Impact Lexicon: United States (2025 Release)
Creating welcoming spaces where people feel like they belong is critical to community vitality and sustained economic growth, and we must complement metrics with a compelling narrative that appeals to emotions and core values.
The Social Impact Lexicon highlights 25 words used to articulate the significance of creating welcoming spaces, weaving together the tangible benefits of belonging with its profound impact on individuals and communities. They are grouped into three categories: identity (shown in green), action (shown in yellow) and outcome (shown in orange). This allows users to speak about impact with intention and direction.
New to 2025, the U.S. Lexicon represents language used by both political leaders and media. This reflects the nuances of media and rhetoric when representing impact-based work.
