Destination International Resource Library

Browse the full collection of sources including research, case studies and news.

Search

Success Measurements

Pleasant Prairie logos

10/22/2025

Logos Are Just the Beginning of Branding

Read More

Destination Development

Baton Rouge team poses by a sign that says Baton Rouge

09/29/2025

5 Steps to a Successful Brand Refresh

Read More

Event Impact Calculator (EIC)

aerial view of beach in Corpus Christi

09/09/2025

Maximizing Group Business in Corpus Christi: Incentives Driven by the EIC

Read More

Event Impact Calculator (EIC)

sign outside stadium that reads "Welcome to TAY-ronto"

04/17/2025

Swifties, Are You Ready for It? Unpacking the Economic Impact of Taylor Swift's Eras Tour in Toronto

Read More

Event Impact Calculator (EIC)

Vancouver British Colombia aerial view of city

01/15/2025

Attracting Large-Scale Global Events: How Vancouver Used the Event Impact Calculator to Secure the World's Premier Tech Conference

Read More

Industry Solutions

covered bridge in lancaster, PA

10/11/2024

Pull No Punches: Why Tourism Marketers Need to Be More Aggressive

Read More

Industry Solutions

Welcome to Nebraska sign

08/29/2024

The Role of Authenticity in Destination Branding

Read More

Products & Tools

festival with a crowd of people facing a stage at night

08/01/2024

Showcasing the Impacts of Festivals on Sacramento’s Community

Read More

Success Measurements

Boy lying in hotel bed surrounded by pizza and snacks

07/31/2024

Greenville’s Iconic Home Alone Experience Closes the Occupancy Gap

Read More