By investing in effective travel promotion, states and cities attract new visitors, create significant local economic activity and generate crucial tax revenue to support essential services.
Overview
In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these benefits to competing destinations.
Methodology
Updated in August 2016, the report comprises several case studies from destinations across the United States that have experienced the benefits of investing in travel promotion, as well as a few examples of the negative consequences resulting from a reduction in funding.
Why You Need to Read It
Our industry plays a key role in communicating the value of travel, informing lawmakers and stakeholders of the benefits derived from a healthy flow of visitor traffic. The “Power of Travel Promotion” report can be used to educate local leaders on why this investment is so important.