Washington, D.C. (October 24, 2018) – Destinations International today announced a new partnership agreement with NEXTFactor Enterprises Inc. to manage and deliver Destinations International’s popular DestinationNEXT product.
Over the past three years, over 180 destinations in 11 countries have utilized DestinationNEXT to assess their destinations. The product has played a critical role in the strategic planning and destination master planning by many destination organizations around the globe. The product has also been delivered to national and state/provincial organizations to deliver regional assessments including: Maryland, Michigan, Maine, New Jersey, Northwest Florida, Manitoba and most recently South Africa.
“DestinationNEXT is a powerful tool that supports destination organizations around the world with their master planning efforts for the future,” said Don Welsh, President and CEO of Destinations International. “We are thrilled to continue expanding this valuable and useful tool with our partnership with NEXTFactor Enterprises, Inc.”
The online diagnostic tool allows destinations to complete an objective self-assessment which can help determine priorities and strategies for the future. The assessment is based on 20 variables related to destination strength and community support and engagement. Within each variable, a series of metrics are also identified, which offers the opportunity for destination organizations to gather data and provide a more in-depth look at the variable. For more information visit www.destinationsinternational.org/dnext-diagnostic-tool.
“We are delighted to continue our great partnership with Destinations International,” said Paul Ouimet, President and CEO of NEXTFactor Enterprises. “We have some exciting plans to expand DestinationNEXT to make it an even more effective program for all types of destinations around the world, from tier one global cities to small rural communities. Work is underway to add a sustainability index which will provide critical new insights into this growing topic.”
In related news, NEXTFactor announced the appointment of Greg Oates, formerly with Skift, as the company’s new Chief Innovation Officer. Greg will lead work to produce a new Futures Study every two years, a very popular study on key trends in the leisure and business events markets for destination organizations. An updated Futures Study is planned for early 2019.
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About Destinations International:
Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, CVBs and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 5,000 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.