Destinations International 2025 Marketing and Communications Summit Kicks Up Its Heels in Austin, Texas

Premier event for destination marketing and communications professionals attracts sold-out attendance for second year

Austin, TX (February 4, 2025)— Destinations International (DI), the world’s leading and most respected association representing destination organizations and convention and visitors bureaus (CVBs), is excited to host its 2025 Marketing and Communications Summit in Austin, Texas, one of the most vibrant and creative cities in the United States. Taking place February 4-6, 2025, this premier event will bring together destination marketing and communications professionals to explore the latest industry trends, innovative strategies and emerging technologies shaping the future of travel marketing.

The summit is designed specifically for seasoned professionals, including CMOs, VPs, marketing directors and communications leaders at destination organizations. Attendees will benefit from interactive presentations, immersive sessions and panel discussions covering a range of critical topics, such as digital marketing trends, destination rebrands, signature event planning and influencer engagement strategies.

A highlight of the summit will be the session "Scoring Big with Global Sports and Entertainment: Leveraging Major Events to Boost Tourism," where industry experts will discuss how destinations can capitalize on major international sporting events like the 2025 Club World Cup and the 2026 FIFA World Cup. Panelists will provide insights into engaging fans, promoting destinations, and ensuring long-term tourism benefits from these global spectacles.

Attendees will also have the opportunity to participate in targeted breakout sessions, such as "Leveraging Tourism Improvement Districts for Economic Impact" and "Launching and Sustaining Destination Brands with Strategic Earned Media." These discussions will provide actionable strategies and best practices for enhancing destination marketing efforts and optimizing branding efforts.

“As the travel landscape continues to evolve, destination marketers must stay ahead of the curve,” said Don Welsh, President and CEO of Destinations International. “The 2025 Marketing and Communications Summit provides an unparalleled opportunity for professionals to learn, collaborate and refine their strategies to drive sustainable tourism growth.”

The event will also highlight the significant economic impact and invaluable support Visit Austin provides in promoting the city as a premier destination. By hosting this summit, Austin will showcase its thriving creative community, dynamic cultural scene and world-class hospitality, reinforcing its position as a top meeting and event destination.

Hosting the 2025 Marketing and Communications Summit is expected to bring significant economic benefits to Austin, generating increased revenue for local businesses, hotels and restaurants. With hundreds of industry professionals attending, the event will drive demand for accommodations, dining, transportation and entertainment, providing a boost to the city's tourism economy. Additionally, the exposure gained from hosting this high-profile summit will further solidify Austin’s reputation as a top destination for business and leisure travel, attracting future conferences, events and visitors. 

"Austin is thrilled to welcome the 2025 Marketing and Communications Summit," said Tom Noonan, President and CEO of Visit Austin. "This event offers an incredible opportunity to showcase our city’s vibrant culture, world-class hospitality and commitment to supporting the tourism industry. We look forward to hosting destination leaders from around the world and sharing the many experiences that make Austin unique."

A dedicated Visit Austin microsite offers resources for attendees, including venue information, accommodations and local experiences, ensuring they make the most of their time in the city. 

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