Leadership Series
Strategic Vision. Confident Action. Empowered Teams.
The Leadership Series is designed for destination professionals who are ready to step into leadership or step up within it. Whether you're leading a team, managing through change, or influencing across your organization, this series helps you build the mindset, tools, and behaviors of an effective, future-ready leader.
Each session focuses on a key element of leadership in the destination space, blending strategic insight with practical application. The format is digestible, the content is relevant, and many modules are supported by downloadable resources you can use immediately.
Explore the micro-learnings below:
Leading to Innovation
Member Rate: $59 | Non-Member Rate: $79
This foundational, instructor-led micro-course equips leaders in destination organizations with the mindset and tools to foster creativity, experimentation, and forward-thinking within their teams. In a rapidly evolving environment of shifting visitor expectations and local priorities, innovation is not optional — it’s essential. Through real-world examples and practical frameworks, you’ll learn how to create a culture where teams don’t just adapt to change, they drive it.
Presented by: Kristin McGrath, Executive Director, Pasadena Convention & Visitors Bureau
More Micro-Learnings Coming Soon!